Sophisticated Iconic Plastic Cups

The Classic Red Cup is Re-imagined as Wine and Cocktail Glasses

The Red Cup Living brand has re-imagined its iconic red plastic party cup into an extended family of cocktail glasses, shooter glasses and wine glasses. That's right, if you're used to drinking beer out of a standard Red Cup, you best step it up a notch this summer with this range of sophisticated drinking vessels.

The cups in this range are high quality and made from a thick double layer of ABS plastic. This is great news for anyone who is used to knocking their wine glass over every time they go out. This way you might lose your wine, but at least your glass will still be intact! These glasses are also dishwasher safe.

Re-imagined Plastic Glassware
Expanding beyond traditional plastic cups, companies are creating new opportunities in the plastic drinkware market.
Upscaling Affordable Products
By elevating the design of budget-friendly products, companies can introduce innovative opportunities in the affordable consumer goods sector.
Anti-spill Drinking Vessels
Incorporating anti-spill technology into drinking vessels presents an opportunity for developing practical, yet elegant solutions for the drinks industry.

Industries Being Reshaped

Plastic Manufacturing
Manufacturers can explore new markets and consumer segments by developing advanced plastic products, such as durable drinkware.
Consumer Goods
Increasing product offerings through thoughtful and innovative design thinking can increase brand loyalty and open new markets in the consumer goods sector.
Hospitality
Anti-spill drinking vessels could be marketed to businesses in the hospitality industry that cater to events, such as weddings and galas.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 4%
Activity 0%
Freshness 8%