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Sacrilegious Soft Drink Ads

The Red Bull Jesus Commercial is Hilarious

— March 18, 2012 — Pop Culture
Red Bull has established itself as a drink to help revitalize the body and mind, but the Red Bull Jesus commercial may revitalize some people's opinion of the energy drink company. Red Bull Jesus is an online ad that features a comically drawn Jesus getting out of a boat and walking on water.

The irony about this online ad that will surely garner many criticism and most likely become banned, is that it never implies Jesus uses Red Bull. Instead, the 30 second ad implies that Jesus is just smart and doesn't need stimulants. However, whenever religion and jokes are paired there’s bound to be certain audience members who get offended. Either way, the Red Bull Jesus ad will increase awareness of the brand for the popular energy drink company.
Trend Themes
1. Religious-themed Advertising - Disruptive innovation opportunities to explore creative and controversial ways to attract attention to products and services by incorporating religious themes.
2. Controversial Marketing Campaigns - Disruptive innovation opportunities to push boundaries and generate buzz through provocative and potentially offensive advertisements.
3. Brand Awareness Through Viral Advertising - Disruptive innovation opportunities to create online ads that generate controversy and fuel conversation, ultimately increasing brand awareness.
Industry Implications
1. Energy Drinks - Disruptive innovation opportunities to create unique and attention-grabbing marketing campaigns that appeal to a niche target audience.
2. Advertising and Marketing - Disruptive innovation opportunities to develop unconventional and boundary-pushing advertisements that spark conversations and generate viral buzz.
3. Online Media and Viral Advertising - Disruptive innovation opportunities to leverage social media platforms and online channels to create and spread viral advertising campaigns.
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