Joico International has developed a haircolor that can reconstruct damaged hair as it colors. This is an industry first. Now you can actually have healthier hair after you color it!
The first shipment of VERO KPAK COLOR is due to arrive in Joico's Canadian warhouse in Toronto on February 19. It will be launched at the Montreal ABA Trade Show in March and roll out across the country after that hitting all major cities by May.
They are going to change the way we think about haircolor with this new product.