Spanish photographer 'Reclarkagable,' must certainly think that the belief of couples that spend too much time together end up looking like each other. This is definitely not a collection of photos that display opposites attracting,
Reclakagable shows viewers variations of different couples and their similar fashion senses. However, is this a true portrayal of how couples dress? This is question I'll need to consider the next time I go shopping for boyfriend jeans.
Implications - Consumers today are drawn to products through which they can experience a particular set of feelings or emotions. Businesses that portray their products with raw, human qualities are very likely to achieve this.
Why This Trend Is Growing
- Humanizing Products
- By portraying products with raw, human qualities, businesses can appeal to consumers seeking emotional experiences.
- Fashion Mirror Effect
- Couples' similar fashion senses can be leveraged by businesses to create new fashion trends and products.
- Identity Fusion
- The phenomenon of couples who spend too much time together looking similar presents an opportunity for businesses to tap into the concept of identity fusion.
Industries Being Reshaped
- Fashion
- The fashion industry can leverage the fashion mirror effect to create new clothing lines targeted towards couples.
- Photography
- Photographers can explore the concept of identity fusion through parallel coupletography.
- Marketing
- Marketers can utilize the trend of humanizing products to create emotionally appealing campaigns.
