Pepsi has released their new logo and it is fair to say it is not loved by everyone. In fact, the online complaints makes it look as if the London 2012 Olympic Logo was critically acclaimed.
Technically, the new logo isa flattened derivative of the previous one with a right-slanting organic swell, a curiously pregnant white diagonal line traversing the logo.
Personally, for the millions spent, I would have loved to see a much more major change, but in a sadly predictable manner, the brand did not have the balls to do so.
