The Ones 2 Watch 'Wish You Were Here' editorial chronicles the lives of rebellious youth in Russia. Dressed in a postmodern wardrobe of vintage sportswear and motocross apparel, models Anka, Coil, Milk and others leave a lasting impression on viewers while posing amidst an opulent setting that contradicts their wardrobe.
Lensed on location at Hotel Sovietsky in Moscow, Wish You Were Here celebrates the evolving aesthetic of Russia's rebellious youth. Fusing hip hop-themed and athletic influences, the shoot's photographer and stylist Barbi Archuschin brings a bold vision to life. The photographer collaborates with The Ones 2 Watch editor Rosie Daly and captures images that are candid, unstaged and most importantly relatable -- featuring no Photoshop edits or other image enhancements.
What's Driving This Trend
- Rebellious Youth Culture
- Opportunities for brands to create products and experiences that resonate with the rebellious youth culture in Russia.
- Postmodern Fashion
- Potential for fashion retailers to embrace the postmodern fashion trend by incorporating vintage sportswear and motocross apparel into their collections.
- Unfiltered Authenticity
- Demand for unfiltered and authentic content, providing opportunities for photographers and stylists to capture candid and relatable images.
Who This Affects Most
- Fashion Retail
- Fashion retailers can tap into the rebellious youth market in Russia by curating collections that feature vintage sportswear and motocross apparel.
- Photography
- Photographers can meet the demand for unfiltered and relatable images by capturing the essence of rebellious youth culture in Russia.
- Media and Publishing
- Media outlets and publishers can cater to the desire for authentic content by featuring editorial series that showcase the lives of rebellious youth in Russia.
