N.HOOLYWOOD works in collaboration with UNDERCOVER for the 'REBEL FABRIC BY UNDERCOVER' collection that was originally showcased on the runways displaying the Spring/Summer 2020 selection. The collaboration draws inspiration from punk culture, which is mainly translated by strong plaid patterning and playful detailing.
To be more specific, the collection spotlights Britain's punk culture during the 70s for a touch of retro elements as well. Jun Takahashi of UNDERCOVER crafts the tartan plaid patterns using wool to deliver some warmth. The collection features an oversized top, kilted shorts, slacks, a blazer, a fishtail parka, and a coat. The items in the range are detailed with offset seams and protruding pockets.
Image Credit: Eddie Lee / Hypebeast / N.HOOLYWOOD
What's Driving This Trend
- Punk Culture Fashion
- Opportunity for fashion brands to incorporate rebellious styles and patterns to attract a younger, edgier demographic.
- Retro-inspired Collections
- Opportunity for designers to bring back vintage styles and patterns with a modern twist for a unique aesthetic.
- Collaborative Fashion Collections
- Opportunity for brands to team up with other designers to create unique, limited edition collections that offer something new to consumers.
Who This Affects Most
- Fashion
- Fashion brands can create rebellious collections with bold patterns and unique detailing to attract consumers looking for something different.
- Retail
- Retailers can offer retro-inspired collections that appeal to a wide demographic, from those looking for nostalgic styles to younger consumers looking for something edgy and new.
- Collaborative Design
- Collaborative design opportunities exist for brands and designers to work together and create unique collections that offer something different to consumers.
