Rebag Will Open a Small Location in New York City Named Rebag Bar
Daniel Johnson — December 28, 2020 — Business
References: rebag & retaildive
Rebag, the luxury resale company, announced that it is opening a micro-store in New York City named Rebag Bar and it will be a 180-square foot facility.
The company was originally launched in 2014 as a digital brand, but now runs brick-and-mortar stores in New York, Los Angeles and Miami. Rebag Bar will be equipped with all of the items that Rebag normally carries, like watches, jewelry, bags, and accessories. Customers can access items digitally on Rebag Bar and also sell individual items at the New York City micro-store.
“COVID-19 has reshaped urban and suburban consumer behaviors across the country. The nimbleness of this new Rebag Bar format will enable a hyper-local and efficient roll-out,” said Charles Gorra, the founder and CEO of Rebag
rebag bar
Image Credit: Rebag
The company was originally launched in 2014 as a digital brand, but now runs brick-and-mortar stores in New York, Los Angeles and Miami. Rebag Bar will be equipped with all of the items that Rebag normally carries, like watches, jewelry, bags, and accessories. Customers can access items digitally on Rebag Bar and also sell individual items at the New York City micro-store.
“COVID-19 has reshaped urban and suburban consumer behaviors across the country. The nimbleness of this new Rebag Bar format will enable a hyper-local and efficient roll-out,” said Charles Gorra, the founder and CEO of Rebag
rebag bar
Image Credit: Rebag
Trend Themes
1. Luxury Resale Micro-stores - Micro-stores offering luxury resale items with digital access and individual selling opportunities could disrupt the traditional luxury retail industry.
2. Hyper-local Retail Roll-out - Adapting to post-COVID consumer behavior with a nimble and efficient micro-store format could encourage a hyper-local retail roll-out trend across urban and suburban areas.
3. Digital Access Shopping - Offering digital access to luxury resale inventory in a physical, micro-store setting could drive a new trend in digital access shopping for luxury goods.
Industry Implications
1. Luxury Resale Industry - The luxury resale industry could benefit from micro-store formats that offer digital access and individual item selling opportunities for consumers.
2. Retail Industry - Post-COVID hyper-local retail opportunities could drive industry disruption for both luxury and non-luxury retailers.
3. Digital Retail Industry - The digital retail industry could see innovation opportunities in offering physical micro-stores that complement digital access shopping for luxury goods.
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