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Endemol, originators of the Big Brother TV programme format, are to screen in Holland later this week their latest reality TV concept. But have they gone too far this time (if they had not already done so before!), as the protagonist is a terminally ill woman who will select one of the three contestants who will receive her kidney's when she dies. The show is naturally causing a big stir, which is what the company claims is their intention, as they want to draw attention to Holland's organ donor shortage. However, it raises a lot of ethical issues, and I can not begin to imagine the trauma of the woman as she comes to terms with having to actually decide who may actually live and die.