Photoshop CS4 Print Ad

 - Nov 23, 2008
References: flickr & purepleasuredesign
I love deconstructed technology, especially that which recreates computer programs and tools in the real world. This real-life reproduction of the Photoshop toolbox is the best example of deconstructed technology I’ve seen lately.

Ordinarily, you’ll see real-life reproductions in a much larger form, like the Tetris or Pac-Man tributes below. The Photoshop toolbox was created as a print and poster work for by Bates141 Jakarta. After you admire the finished product, check out the images in the gallery that reveal how this amazing print ad was created.

The creative director for the ad was Hendra Lesmono, who worked with art directors Andreas Junus and Irawandhani Kamarga, copywriter Darrick Subrata and photographer Anton Ismael.