Burger King Korea works in collaboration with Harim Pet Food to launch the special Real Dogpper menu that is only made up of premium ingredients. It is full of safe treats made with fresh ingredients that are also safe for humans to eat as well. The menu is inspired by its archival campaign that launched back in 2019 and it features high-quality protein including raw beef along with superfood oats to pack the product sizing.
The duo note tastes into consideration when creating the menu items. It features a pet version of the iconic Whopper along with a bone that is a flame-grilled meat flavor. CEO of Burger King Korea Young-Ju Moon states, “I hope that Burger King can contribute to the realization of happiness that can be enjoyed with companion animals.”
Image Credit: Burger King
What Makes This Trend Stand Out
- Premium Pet Food Menus
- The trend towards premium pet food menus presents an opportunity for QSRs to expand their product offerings for pets and boost customer loyalty.
- Human-grade Pet Food Ingredients
- The use of human-grade ingredients in pet food menus presents an opportunity for QSRs to differentiate themselves and appeal to pet owners who prioritize pet health and wellness.
- Pet-friendly Advertising Campaigns
- The success of Burger King's pet-friendly advertising campaign presents an opportunity for QSRs to launch similar campaigns that appeal to pet owners and generate brand loyalty.
Sectors Adopting This
- Fast Food
- Fast food chains have an opportunity to expand into the pet food market through the development of premium pet food menus that align with their brand's messaging and values.
- Pet Food Manufacturing
- Pet food manufacturers can collaborate with QSRs to produce premium pet food menus that feature high-quality, human-grade ingredients.
- Pet Supplies Retail
- Pet supplies retailers have an opportunity to partner with QSRs to launch joint promotional campaigns that drive traffic to their stores and generate sales of pet food and accessories.
