Arcade games have evolved to include amazing graphics. The Initial D arcade machines, however, have went one step further with these real-life automobiles. Initial reports from game users have said that the game is incredibly life-like, complete with burnouts and bumpy rides. The 'roads' even mimic actual roads in Japan. The downside: arcade owners will have to charge a bunch to cover the increased rise in rent.
Implications - With so many technological advances emerging every day, consumers are only attracted to the most innovative designs. Classic products that stay on the cutting edge are appealing to buyers who want familiarity while experiencing something new. Incorporating these two elements could help companies looking to attract more customers.