Nike has unveiled the 'Re-Raw,' a new colorway for the brand's high-top 'Dunk' sneaker. This colorway uses washed-out colors such as olive, coriander, and a faded 'Team Red.' The toe vamp, top of the heel, and middle of the upper are covered in an eggshell white cracked leather material. The remainder of the upper features dark, coriander-colored suede accents that are stylized to look fuzzy and aged.
The laces of the shoe feature a boldened yellow 'Sail' color, and the insole of the shoe features a washed-out Team Red color. Lastly, Nike's signature Swoosh logo is visible on the upper in a dark olive color. When these aged, faded colors are put together and combined with intentionally scuffed leather and suede, the shoe looks astonishingly retro while using a modern silhouette.
Image Credit: Nike, Asphalt Gold
What's Driving This Trend
- Retro Sneakers
- Opportunity for companies to revamp old designs by using a modern silhouette and washed-out colors.
- Distressed Materials
- The intentional use of scuffed leather and aged suede in shoe designs can differentiate a brand's product line.
- Bold Laces
- Incorporating contrasting colored laces in shoe design can create a trendy and eye-catching look for customers.
Who This Affects Most
- Footwear
- The footwear industry has the opportunity to capitalize on the trend of retro and distressed designs to differentiate their products.
- Fashion Retail
- Fashion retailers can create new lines of products by incorporating retro and distressed designs into their offerings.
- Sportswear
- Sportswear companies can create limited edition collections by incorporating trendy features like bold laces, and combining them with retro designs and distressed materials.
