RE Load Offers a 'Build Your Own' Feature for Messenger-Style Carriers

 - Nov 10, 2011
References: reloadbags & blog.urbanoutfitters
If you love adding your own unique buttons and pendants to your bags, RE Load will definitely speak to you. Offering more classic looks as well as designs unique to each individual, RE Load has something that will let you express yourself to the world.

RE Load features single and double-strap bags as well as a 'build your own' feature. Customers can describe what their ideal design would be or send in a picture or sketch of what they want, ensuring the end product will be exactly what they envisioned in their mind.

Implications - Consumers want to express themselves through the purchases they make. Designs that illustrate a unique aspect attract more attention than those which only serve a practical funciton. Designers attempting to increase their sales could come out with more items featuring an aspect of personalization.