The RDCA Academy of Martial Arts Ads Promise to Man Up Your Little Boy
Allison Love — August 15, 2010 — Lifestyle
The RDCA Academy of Martial Arts ads are funny, but perhaps a little offensive. The first ad features a little boy drawing lipstick on himself with his mother's mirror and makeup. The second ad shows a little boy wearing his mother's shoes.
The ads are funny if you take them in a lighthearted manner, but some parents argue that the campaign paints these creative boys in a negative manner. Regardless, the ads are cute and definitely get attention for the RDCA Academy of Martial Arts.
The ads are funny if you take them in a lighthearted manner, but some parents argue that the campaign paints these creative boys in a negative manner. Regardless, the ads are cute and definitely get attention for the RDCA Academy of Martial Arts.
Trend Themes
1. Gender-neutral Kidvertising - Opportunity to promote gender-inclusivity and expand market reach by moving away from traditional gender stereotypes in advertising.
2. Empowerment Marketing - Opportunity to focus on empowering children through positive messaging that promotes self-confidence, independence, and personal growth.
3. Humorous Marketing - Opportunity to use humor as a marketing tool to grab attention and generate social media shares, but with caution to avoid potentially offensive content.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create more inclusive and empowering ads for children, moving away from traditional gender stereotypes in marketing messages.
2. Education - Opportunity for education providers to use empowerment marketing in their messaging, focused on promoting self-confidence, personal growth, and independence.
3. Sports & Martial Arts - Opportunity for sports and martial arts providers to market themselves as places where kids can gain self-confidence, learn discipline, and achieve personal growth, instead of relying on traditional gender stereotypes in their messaging.
1.7
Score
Popularity
Activity
Freshness
