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This RCA Insurance Commercial Uses Models in Lingerie to Sell a Drab Product

 - Mar 18, 2011
References: & randommization
It's no secret that companies looking to attract consumers' attention with their marketing will use any excuse to put scantily clad women in their ads, but as this RCA insurance commercial proves: sometimes, they just skip coming up with an excuse altogether.

Although it is ultimately an ad promoting automobile coverage, this RCA insurance commercial takes a slightly more seductive approach to enticing viewers than one might traditionally expect from such a company. Featuring models in lingerie acting out a collision while bouncing on two balls, the ad attempts to take viewers through a typical collision in a decidedly untypical way.

As shameless as the ad may be, however, I have to admit it caught my attention. With that in mind, it goes without saying that it will be similarly effective with a good portion of RCA's target demographic.