The Balenciaga flagship store in London was renovated to include its new Raw Architecture concept. The store now featured aged and distressed surfaces as well as exposed construction elements to create an industrial appearance. Located on Sloane Street, the Balenciaga store's new appearance focuses on modern minimalism.
The flagship spans across two floors and totals 722 square meters. Informed by the rugged environment of construction sites, the Raw Architecture concept romanticizes abandoned spaces and civil engineering projects by inserting luxury fashion items into this type of setting. The store's interior is clad in distressed and patinate concrete to complete the desired appearance. Moreover, the flagship is equipped with floor to ceiling windows set between bands of aged concrete.
Image Credit: Balenciaga