The fashion industry's recent 90s style obsession is the inspiration behind this bold raver editorial. The 'Blooming Orange' image series is captured for style publication The Ones 2 Watch and boasts photography by Léa Nielsen.
Nielsen works with model Frederikke Olesen who dons electric orange locks in the shoot. Olesen channels a club kid from the 90s and references styles worn by youth belonging to Seapunk and Pastel Goth subcultures.
While her hair and makeup -- created by Sidsel Marie Bog -- are edgy in their overall feel, the model's wardrobe is more traditionally feminine. This raver editorial highlights textured and pattern-accented outerwear and keeps its palette consistent with pastel hues and a backdrop that consists of fresh flowers and plants.
What Makes This Trend Stand Out
- 90s Style Obsession
- Opportunity for fashion brands to tap into the growing demand for 90s-inspired clothing and accessories.
- Club Kid Fashion
- Potential for designers to create edgy, bold and playful fashion collections that draw inspiration from youth subcultures like Seapunk and Pastel Goth.
- Textured and Pattern-accented Outerwear
- Innovation opportunity for outerwear brands to experiment with unique textures and patterns, offering customers fashionable alternatives to traditional outerwear options.
Sectors Adopting This
- Fashion Industry
- Fashion designers and brands can leverage the 90s style obsession to create new and innovative collections.
- Hair and Makeup Industry
- Opportunity for hair and makeup artists to experiment with bold and unconventional looks that cater to the club kid aesthetic.
- Floral and Plant Industry
- Potential for floral and plant businesses to collaborate with fashion publications and brands to create visually stunning editorials and campaigns.
