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Guest Response Remote

Rat Out Misbehaving Movie Goers

— June 1, 2007 — Pop Culture
So you're at a movie and someone is video recording, or there's a bunch of loud-talkers and you can't hear the dialogue, or maybe it's a screaming baby or the dude in front of you has REALLY BIG HAIR. Now out in New York City theatres is the "Guest Response Remote". It's a method of alerting the staff to potential problems without having to miss a minute of the movie to go and find some help. They've tested it out and have had great success. The idea is to give one member of the viewing audience a remote that signals staff to things like loud talkers, crying babies, broken film, sound problems and other such distractions. They choose the audience member from their loyalty club 'cause they don't want just anyone pushing the buttons. The company and theatres say that the device is anonymous and no-one will know who alerted staff to the problem. What's interesting is how will staff know who the perpetrator is once they finally come to the rescue? What if there's only like five other movie-goers in the theatre when you make your complaint? Odds are Bruce Big-Hair and his band of loud talkers will figure-out who you are and be waiting for you out in the parking lot after the show. As well, how do we know the person entrusted with the remote is mentally stable? Check out this actual quote from their website: "I get enraged, and I often want to tell them to shut up," moviegoer M. David Levin told CBS 2 HD". This remote controller often gets ENRAGED? At a movie theatre? Because other people are talking? Throw away this lame idea and get this dude some professional help I say. This idea is a little dramatic, over-the-top and unneccessary for my liking.
Trend Themes
1. Remote Guest Response - With the success of Guest Response Remotes in movie theaters, other industries could implement remote guest response systems to improve customer experience and resolve issues quickly.
2. Anonymous Customer Feedback - Anonymous customer feedback systems could be implemented in various industries, such as restaurants or retail stores, to encourage customers to voice their concerns without fear of retaliation or embarrassment.
3. Selective Customer Involvement - Giving select customers additional tools to communicate concerns to staff could be a way to improve their experience while making the process more efficient for the business.
Industry Implications
1. Movie Theaters - Movie theaters could continue to improve the guest experience by adopting more advanced communication tools and systems such as remote guest response.
2. Hotels - Hotels could implement remote guest response devices to improve customer experience and quickly resolve issues, such as noise complaints or maintenance requests.
3. Retail Stores - Retail stores could use anonymous customer feedback systems to promote a more comfortable shopping experience and encourage shoppers to voice their concerns or complaints to staff.
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