I really love this stuff from Si Hill design - it is so simply but so effective.
The artist has simply taken two rap songs and made wrapping paper consisting only of their lyrics.
Eminem features with "My Name Is" whilst SugarHill Gang's "Rappers Delight" is also there in the collection. These have been a massive hit so expect a lot more to follow soon.
Implications - DIG DEEPER. THIS IS NICHE WRAPPING PAPER.
In addition to companies having to come up with unique packaging, when it comes to gift giving, presentation has become just as important. Ideas such as rapping paper allows consumers to find the perfect way to give their present as it is unique and uncommon, therefore making it more desirable to the receiver.