A rap group called The Team launched a high-end energy drink called Hyphy. Hyphy is a term for people crankin' it up and having a good time. The term has been used by E-40, Keak Da Sneak, Balance and The Team. There's even a song called Hyphy Juice to promote the product.
Implications - The Team started up their musical career in Oakland and has been gaining fans in large numbers for the past two years. Their new album called World Premier has awesome jams that have made it onto the radio. There is nothing like sipping on a cool energy drink and listening to your favorite jams. A member of the group named Clyde Carson stated that they wanted to "create a drink to go along with the flavor on the streets."