The Rankin X Ronaldo for CR7 Underwear campaign is showcasing the second collection of soccer superstar Cristiano Ronaldo's underwear line, CR7 by Cristiano Ronaldo -- and in spectacular fashion.
The campaign has taken to projecting photos depicting Ronaldo's chiseled body in the stylish underwear on iconic buildings in seven fashion capitals around the globe. The eye-catching images were projected on buildings in London, New York, Berlin, Lisbon, Paris, Milan and Madrid, the city where Ronaldo plays his soccer for current Champions League holders Real Madrid.
The Rankin x Ronaldo campaign photographs are bold and highly stylized, and highlight the collections focus on vibrant's colors, not to mention the toned body that saw Ronaldo named by Men's Health magazine as the fittest man in the world. The name of the campaign alludes to award-winning fashion photographer John Rankin Waddell, who shot the campaign.