The latest Ralph Lauren Spring/Summer 2015 campaign places model Sanne Vloet in the desert. Photographer Bruce Weber captured Vloet as she stood in front of a pack of camels, allowing the collection's safari-chic elements to come to the fore of the fashion label.
A large patterned tent was used to offset this display of Ralph Lauren apparel. Alongside red and green-hued harnesses, Vloet posed in an elongated beige dress, allowing her to blend in with brown fur and large beds of sand.
Despite this natural backdrop, Vloet also showcased a large beaded necklace and chunky earrings, adding upscale feminine elements to the line which is for the most part rugged and arguably masculine. There are thus many motifs present in this Ralph Lauren set.
Key Themes Behind This Trend
- Safari-chic Fashion
- Disruptive innovation opportunity: Combining rugged and masculine elements with upscale feminine touches to create a unique fashion style.
- Patterned Tent Displays
- Disruptive innovation opportunity: Using large patterned tents as a creative way to showcase apparel and create a visually appealing display.
- Desert-themed Campaigns
- Disruptive innovation opportunity: Incorporating desert landscapes and animals into advertising campaigns to create a distinctive and memorable brand image.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Exploring new ways to combine different fashion elements and styles to create innovative and appealing collections.
- Event Planning
- Disruptive innovation opportunity: Introducing unique display setups, such as patterned tents, for fashion shows and events to enhance the overall experience.
- Advertising and Marketing
- Disruptive innovation opportunity: Creating unconventional and memorable campaigns that incorporate nature and unconventional settings to grab consumers' attention.
