David Neville and Marcus Wainwright travelled through as-yet-unchartered territory for the Rag & Bone Resort 2015 collection.
The designer duo took things that were decidedly "un-Rag & Bone," and played around, fitting them into its existing aesthetic. Examples of this experimentation include animal print pieces (most notably in the form of a slim-fitting silk dress), monochromatic chunky knits and a printed, pony hair jacket. Eager to explore beyond their tried-and-true pieces, the designers incorporated some pink into their vision. To differentiate from traditional uses of the "girly," color, they combined it with some not-so-girly silhouettes (a tailored moleskin coat and boxy faux-jean jacket, for instance).
Overall, fans of Rag & Bone will be pleased to see the brand attempt something outside its comfort zone.
What Makes This Trend Stand Out
- Experimental Feminine Collections
- Fashion designers are beginning to experiment with traditionally feminine elements in their collections, creating disruptive innovation opportunities in the fashion industry.
- Untraditional Use of Colors
- Designers are incorporating unexpected colors into their collections, creating disruptive innovation opportunities for the fashion industry.
- Playful Mixing of Aesthetics
- Fashion designers are mixing unexpected styles in their collections, creating disruptive innovation opportunities for the fashion industry.
Sectors Adopting This
- Fashion
- The fashion industry can experiment with traditionally feminine elements, incorporate unexpected colors, and mix styles playfully in their collections, leading to new trends and ideas.
- Retail
- Retailers can use the disruptive innovations in fashion to improve their offerings and attract new customers with creative combinations of traditional and non-traditional fashion elements.
- Marketing
- Marketers can promote the trend of mixing traditional styles with non-traditional ones in fashion to consumers as a fun and playful way to express themselves and stand out from the crowd.
