The Rag & Bone DIY Campaign enlisted top model Liu Wen to join the ranks of superstars Miranda Kerr, Karolina Kurkova and Carolyn Murphy in its latest photo shoot. The premise of the Rag & Bone DIY shoot is giving the models a camera and some gear from its latest collection and letting them become the directors, stylists and photographers of the brand's latest ad campaign.
Liu Wen chose the backdrop of the New York seaside and Coney Island to express her laid-back appeal. She took clothing from Rag & Bone's latest collection and styled it to meet her tomboy standards. The spontaneous photo shoot shows the public the softer, more playful side of the super models who graces the shots. The Rag & Bone DIY Campaign successfully captures glamourous vintage-inspired photographs.
Key Themes Behind This Trend
- User-generated Content Campaigns
- Rag & Bone DIY Campaign shows the success of letting models become directors, stylists, and photographers of a brand campaign.
- Influencer Marketing with a Creative Twist
- Using top models as both subject and creators of the campaign offers a fresh take on influencer marketing.
- Authenticity in Fashion Advertising
- The Rag & Bone DIY Campaign uses candid shots and user-generated content to capture the brand's laid-back appeal.
Where This Applies
- Fashion Retail
- Brands in the fashion industry can benefit from user-generated content campaigns to capture authenticity and showcase creativity.
- Marketing and Advertising
- Marketing and advertising industries can innovate their influencer marketing approach by giving more creative control to their influencer partners.
- Photography and Camera Equipment
- With more users today taking photos and videos on their own, the photography and camera equipment industry may see a growing demand for high-quality, easy-to-use, yet affordable camera equipment and accessories.
