The Rad lookbook, shot by Danny Lane, features Red NYC models Brianna and Aspen playing hooky for the day.
Instead of learning quadratic equations, Brianna and Aspen decide to take Manhattan by storm. The girls are decked out in edgy, urban fashion, from distressed denim short shorts to typographic sweaters with messages of teenage angst emblazoned on them. Whether they're lounging around in a "Carpe That F**king Diem" sweater or hanging out in a "We Are The Kids Your Parents Warned You About" tee, the girls are the epitome of teenage rebellion.
The Paris online retailer is planning on making its American debut, and if this lookbook is any indication, everything will go off without a hitch. I can't imagine American teens not being intoxicated by these badass duds.
What's Driving This Trend
- Edgy Teenage Fashion
- The trend of edgy, rebellious fashion among teens presents opportunities for retailers to tap into this market with a unique and distinct product offering.
- Lookbook Photography
- The use of lookbook photography in fashion marketing is a trend that businesses can take advantage of to showcase their collections and attract new customers.
- Online Fashion Retail
- The growth of online fashion retail presents a trend for businesses to expand overseas and target a global market with their unique and trendy offerings.
Who This Affects Most
- Fashion Retail
- Fashion retailers can use edgy, urban fashion trends and lookbook photography to appeal to a younger demographic and increase sales.
- Photography
- The trend of lookbook photography in the fashion industry presents opportunities for photographers to specialize in this field and provide unique and creative images for fashion businesses.
- Online Retail
- The trend of online fashion retail provides opportunities for businesses to expand their customer base and reach a wider audience worldwide through e-commerce platforms.
