Rachel Poston is a Long Beach, California-based artist who uses junk food as the inspiration for her unique jewelry collection. Poston’s collection consists of, among other things, hamburger and lollipop earrings. Her inspiration for her pieces derives from cute, childish and girly artifacts.
Rachel Poston, who is a biologist by day, definitely creates some jewelry that stands out from anything that I have ever seen before. Each piece in her collection is modeled from a Swanson’s TV dinner. These are certainly some creations that everyone will notice.
Implications - Youth consumers are looking to make bold and unique aesthetic choices. This stems from the desire to stand out from the pack and be express their individuality. Companies must take this into consideration when creating products and future marketing campaigns.