The 'Lump O Coal Blend' from Quills Coffee Repurposes a Ruined Batch

 - Dec 15, 2017
References: twitter
In the spirit of Christmas, many brands create gifts to give as rewards to those who have been nice, as well as cheeky presents for those who should be playfully punished—Quill Coffee is joining the festivities this year with its Lump O Coal Blend.

When the power went out at the Kentucky-based coffee company's roasting facility mid-batch, the coffee blend was truly spoiled. But rather than throwing the less-than-satisfactory product away, it created an entire product and clever packaging to go with it.

On the package for the Lump O Coal Blend, Quill Coffee clearly spells out that "the power went out while we were roasting this coffee." In the section where the tasting notes of a coffee blend are typically described, Quill Coffee simply says "No, honestly, we didn't even try it."