The Quibi streaming service has partnered with CBS News in order to create a show inspired by 60 Minutes. However, instead of the full hour-long show, the Quibi streaming service will release "60 in 6," which will be a shortened version that runs for six minutes and is ideally suited for mobile viewers.
The 60 Minutes executive producer Bill Owens spoke about the new show, "This is a perfect opportunity to bring 60 Minutes’ style of storytelling, in-depth reporting, and investigative journalism to a new audience,”. Quibi also expressed excitement for getting 60 Minutes to bring content to the platform. Jeffrey Katzenberg, Founder and Chairman of the Board for Quibi referred to 60 Minutes as the "gold standard of storytelling news journalism,".
Image Credit: Quibi
What Makes This Trend Stand Out
- Shortened News Shows
- Creating condensed versions of news shows allows for quick consumption and caters to mobile viewers.
- Mobile-friendly Content
- Adapting content for mobile viewers opens up new opportunities for storytelling and engagement.
- Partnerships with Traditional Media
- Collaborating with established news sources brings credibility and expands audience reach.
Sectors Adopting This
- Streaming Services
- Condensed news shows provide streaming services an avenue to attract and engage viewers looking for bite-sized content.
- Media and Entertainment
- Mobile-friendly news shows create disruptive opportunities for media and entertainment companies to experiment with new formats and target mobile audiences.
- Digital News Platforms
- Partnering with traditional news outlets allows digital news platforms to elevate their content and offer a wider range of perspectives to their audience.
