Que Bueno Que Rico Que Lindo is a sun-drenched editorial for Hercules magazine's 8th issue. Styled by David Vivirido and shot by Giampaolo Sgura, the tropical shoot is full of vibrant colors and scantily clad models.
Gracie Carvalho, Romulo Arantes and Fred Laatsche frolic in the Brazilian sun. Hercules is a men's fashion magazine, so it makes sense the the editorial concentrates more on the guys, placing them in bold and colorful hot weather outfits.
Key Themes Behind This Trend
- Bold Tropical Fashion
- The vibrant colors and bold outfits in the 'Que Bueno Que Rico Que Lindo' editorial present an opportunity for disruptive innovation in bold tropical fashion trends.
- Scantily Clad Models
- The editorial's use of scantily clad models highlights a trend towards body positivity and inclusivity in the fashion industry, where disruptive innovation can leverage these values to create new products and marketing strategies.
- Men's Fashion for Summer
- The editorial's focus on men's fashion for summer presents an opportunity for disruptive innovation in the creation of new materials, designs and styles for the season.
Where This Applies
- Fashion
- The use of bold tropical fashion and inclusivity of body types in 'Que Bueno Que Rico Que Lindo' presents opportunities for disruptive innovation in the fashion industry.
- Marketing
- The use of scantily clad models presents an opportunity for disruptive innovation in marketing strategies that address body positivity and inclusivity in the fashion industry.
- Textile Manufacturing
- The focus on men's fashion for summer presents opportunities for disruptive innovation in the creation of new fabrics and materials that are lightweight, moisture-wicking, and UV-resistant.
