Photographer Björn Jonas captures the "Hangin’ Out" image series for the latest issue of Quality magazine. The country-inspired editorial features models Jakob Wiechmann and Nikolaus Huelsenbeck who channel modern-day cowboys in the shoot.
"Collaborating with stylist Anja Niedermeier, Jonas captures Jakob and Nikolaus outdoors in an on-trend summer wardrobe that includes simple pullovers and patterned shirt garments." Moreover, the models pull of classically, rugged denims and cowboy hat looks that are worthy of a Texas summer.
Quality magazine's candid editorial highlights a range of fashionable farmhouse looks from labels that include Tiger of Sweden and Dries Van Noten among others. Set design for this photo series is courtesy of Heidrun Troendle who brings the fashion story's countryside theme to life.
Key Themes Behind This Trend
- Fashionable Farmhouse Looks
- Opportunity for fashion brands to create modernized and stylish clothing inspired by countryside aesthetics.
- Candid Cowboy Fashion
- Potential for fashion designers to incorporate rugged denims and cowboy hats into contemporary western-inspired looks.
- On-trend Summer Wardrobe
- Chance for clothing brands to offer summer outfits that feature simple pullovers and patterned shirts.
Where This Applies
- Fashion Brands
- Fashion labels can tap into the demand for fashionable farmhouse looks and create innovative designs.
- Fashion Designers
- Fashion designers have the opportunity to experiment with incorporating cowboy fashion elements into modern styles.
- Clothing Brands
- Clothing brands can capitalize on the trend of on-trend summer wardrobes by offering a variety of clothing options for the season.
