Focusing primarily on students, QPay is a new payment platform that aims to be a genuine challenger bank for the Millennial market. Formed in 2015 by former Australian National University students Andrew Clapham and Zakaria Bouguettaya, QPay first started as a payment app for university students that helped them buy event tickets, textbooks, merchandise, and even club memberships.
Since its beginnings, QPay has gone on to be used by 40% of ANU's student population and has enabled more than $11 million in transactions. QPay even has its own MasterCard and has begun to expand into the US and UK at the University of Oxford and Cambridge. This success is due to QPay's understanding of student spending behavior and its aim to provide "the best deal for the least amount of effort."