Futuristic Plaid Ruways

Qasimi Fall/Winter 2012 Showcases Traditional Patterns in a New Way

Using new materials to reinvent the way people think about traditional patterns, the recent unveiling of the Qasimi Fall/Winter 2012 collection showcased some pretty avant-garde looks. Leather, short-sleved t-shirts and sheer, see-through button-ups are just a couple of examples of pieces from the show that transformed audience's notions about how plaid could be worn by men.

The collection also featured slinky trousers with matching shirts, a long skirt for men and ball caps and blazers in the criss-crossed pattern. Other key garments in this line included bold, crimson suits, leather tops and quilted styles. One thing is for sure, the latest Qasimi Fall/Winter 2012 range plays on heritage and an observer's expectations to create a whole new line of classics.

Reinvented Patterns
Opportunity for using new materials to transform traditional patterns, creating avant-garde looks.
Gender-blurring Fashion
Opportunity to challenge traditional gender norms by incorporating skirts and sheer button-ups for men.
Bold Color Suits
Opportunity to create bold, eye-catching suits in vibrant colors.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity to revolutionize traditional patterns and challenge gender norms in the fashion industry.
Textiles
Opportunity to develop new materials for reinventing traditional patterns in the textile industry.
Luxury Retail
Opportunity to create high-end, fashion-forward garments using reinvented patterns for the luxury retail industry.
SCORE
3.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 16%
Freshness 8%