Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The PWGH Fall/Winter 2012 'Ourouk' Line Has Fresh Duds for Mature Men

 - Sep 20, 2012
References: bwgh.fr & highsnobiety
The BWGH Fall/Winter 2012 'Ourouk' collection features models that are in their golden age. They prove that you don't need to give up fashion with your youth. In fact, these experienced men are wearing fresh clothes that show that age is just a number and you can always have a youthful heart.

The Ourouk collection was inspired by multi-culturalism, and that theme resonates with the creative motif of BWGH. Photographer Vincent Desailly captures the distinguished faces of his models, as well as the cut-and-sew shirts that convey a do-it-yourself, counter-culture style.

The BWGH Fall/Winter 2012 Ourouk collection will be available in fine retailers worldwide including Bodega, Soto, colette and Opening Ceremony.