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Multi-Purpose Casual Sneakers

ASICS Drops a Putty Version of the Classic GEL-Venture 6 Sneaker

— September 2, 2019 — Lifestyle
ASICS designs Putty version of the iconic GEL-Venture sneaker model as the latest addition to the brand’s Fall/Winter 219 selection. The uppers are constructed from a blend of mesh and leather amongst more premium fabrication. This is complete in predominantly beige hues and it is important to note that the beige threads are sewed throughout the sneaker to hold it all together.

It is also reinforced through different panels with firm leather accents. As contrasting details at the uppers, there are some bright orange streaks. The design language prepares for many different purposes, including hiking, trails, and outdoor terrain without disrupting the stylistic elements of the design. The Putty version of the seasonal sneaker is now available for purchase at SNKRS.
Trend Themes
1. Multi-purpose Sneakers - The design language of multi-purpose sneakers provides opportunities for brands to create shoes that are not only functional but stylish for various terrains.
2. Blend of Materials - Combining materials like mesh, leather and other premium fabrics can create hybrid products that cater to different customer needs.
3. Contrasting Details - Adding bold and contrasting details to a sneaker design creates a unique and visually appealing product that can attract a variety of buyers.
Industry Implications
1. Athletic Footwear - Innovations in multi-terrain sneakers can disrupt the athletic footwear industry by addressing the unique needs of customers who engage in activities like hiking and outdoor running.
2. Outdoor Gear - The multi-purpose nature of sneakers made with durable and rugged materials can create opportunities for outdoor gear companies looking to expand their product offerings.
3. Fashion - The rise in popularity of stylish function shoes that work for various activities presents opportunities for designers to blur the line between fashion and function, creating versatile designs that cater to various needs.
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