Grown-Up Gentlemen Guides

'Put This On' is a Style Blog for Masquerading Adults

Put This On is a blog that advertises itself as a "web series about dressing like a grown up."

Adulthood kind of sneaks up on us, doesn't it? One day we wake up, and we're suddenly expected to hold down a job (nay, a career), pay all of our bills, support a family and so on and so forth. While we may not always feel like adults, we can definitely dress the part. You know what they say: dress for the job you want!

Put This On is an informative guide on men's fashion. It'll literally hold your hand and walk you through every essential staple piece, guiding you to a wardrobe that will fool everyone into thinking you're a successful grown up.

Men's Fashion Guides
Providing informative guides on men's fashion staples and essentials can disrupt the men's fashion industry, influencing how men dress themselves.
Adulting Guides
Creating comprehensive guides on adulting, like dressing like a grown-up, can disrupt the self-help industry by catering to a specific audience who want to improve their image and lifestyle.
Web Series for Grown-ups
Producing web series about adulting and mature topics can disrupt the YouTube and digital video industry, expanding content beyond entertainment and into education and self-improvement.

Industries Being Reshaped

Fashion
The fashion industry has the opportunity to cater to men's fashion through a growing market of informative guides on men's fashion staples and essentials.
Self-help
The self-help industry has the opportunity to expand their audience and scope, catering to a specific group of people who want to improve their image and lifestyle by providing comprehensive guides on adulting.
Video Production
Video production has the opportunity to create and produce web series on adulting and growing up, expanding their scope beyond entertainment and into education and self-improvement.
SCORE
6.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 90%
Freshness 8%