Feline-Adorned Panties

Clean the Sky - Positive Eco Trends & Breakthroughs

The Cheeky 'Lickstarter' Pussycat Panties Feature Frisky Feline Faces

— November 4, 2015 — Naughty
Latvia-based artist Liega Zelgalve created this comical line of pussycat panties, which are female undergarments called ‘Lickstarter.’ The line is a cheeky play on the word pussycat, which is a common term used in regards to female genitalia.

The pussycat panties are quite adorable featuring cute cats and kittens on the front-facing side of the undergarments. The line currently contains nine different images of playful cats, which are each paired with a tongue-in-cheek phrase. For example, there is a pair of full-back and white panties that feature a fluffy kitten with bright blue eyes, which is titled 'Dangerously sweet.'

The panties began as a gift for the artist’s female friends, but has grown into a successful business. The artist was able to use her “solid experience in textile printing and website development” to launch the product, which has become a highly desired item among cat lovers.

Trend Themes

  1. Cat-themed Clothing — Entrepreneurs can capitalize on the trend by creating cat-themed clothing for consumers who love their furry feline friends.
  2. Lingerie with Personality — Lingerie companies can disrupt the market by creating undergarments with playful designs and phrases that appeal to customers with a sense of humor.
  3. Niche Product Expansion — Companies can expand into niche markets, such as cat lovers, by developing products that tap into their interests and create a loyal following.

Industry Implications

  1. Fashion — The fashion industry can create new products featuring animal designs to tap into the growing interest in animal-themed clothing.
  2. Lingerie — Lingerie companies can create playful and novelty designs to stand out from competitors and offer a unique product offering.
  3. E-commerce — E-commerce companies can take advantage of niche markets by catering to specific interests and offering unique products that appeal to that audience.
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