Inconspicuous Mobile Card Carriers

The Push Smartphone Wallet is Designed with Security in Mind

Fans of 'Seinfeld' are bound to think of George Costanza while checking out the Push Smartphone Wallet. Unlike George's massive wallet, Push is designed to be slim and compact. It doubles as a protective case for your iPhone 5/5S/5C and can hold three cards or two cards and cash. The case is spring-loaded to make it easy to grab your cash and cards.

Perhaps the best feature of the Push Smartphone Wallet is that it doesn't add all that much extra bulk to your iPhone. It also comes in a variety of colors, so in addition to getting a new wallet you also get to customzie your phone. The makers of Push have taken their creation to Kickstarter and are seeking $15,000 in funding, with a pledge of $39 being all you need to secure your own.

Slim Wallets
Disruptive innovation opportunity: Designing slim wallets that combine functionality with security.
Multipurpose Phone Cases
Disruptive innovation opportunity: Creating phone cases that serve as both protective covers and card/cash carriers.
Customizable Phone Accessories
Disruptive innovation opportunity: Offering phone accessories in a variety of colors and customization options.

Sectors Adopting This

E-commerce
Disruptive innovation opportunity: Providing online platforms for purchasing slim wallets and multipurpose phone cases.
Fashion
Disruptive innovation opportunity: Collaborating with designers to create stylish and sleek slim wallet designs.
Smartphone Accessories
Disruptive innovation opportunity: Developing new phone accessories that offer customization options and added functionality.
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 41%
Freshness 8%

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