While most purple shampoo products on the market are expressly created and marketed for people with light blonde hair, Pantene developed a GREY & GLOWING shampoo specifically for white and gray hair care. This brightening hair care product is beneficial for removing yellow tones from hair, all the while sharing the smoothing benefits of jojoba oil and antioxidant-rich ingredients. This product comes from Pantene's new Hair Biology collection and can be paired with companion products such as the GREY & GLOWING conditioner and reparative hair mask.
This year, silver hair has become one of the most sought-after colors, leading to celebrations of naturally gray hair and the creation of new products to support—rather than hide—it.
The Pantene's Pro-V Hair Biology collection also includes solutions for oil control, volumizing hair and taming unruly hair.