New Balance works in collaboration with UK-based retail label END. on the latest Purple Haze pack, which spotlights the signature X-90 sneaker silhouette. The pack features three iterations of the model, drawing inspiration from ancient relaxation methods and incenses.
The three tonal options include muted gray hues as well as brighter purple paneling details, and gray with lilac details. The Purple Haze pack boast different hues based off of the different incense in use throughout the generations. The 60s surrounded free-loving concepts and the 90s spotlighted themes of hedonic fog. Additional details include the custom insoles plastered with co-branding details, the lace tips complete with END.'s branding details, and the accents on the tongue tab informed with debossed methods. The Purple Haze pack hits the market on March 30th.