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Incense-Inspired Soft Suede Sneakers

New Balance and END.'s Purple Haze Pack Spotlights the X-90s

— March 25, 2019 — Fashion
New Balance works in collaboration with UK-based retail label END. on the latest Purple Haze pack, which spotlights the signature X-90 sneaker silhouette. The pack features three iterations of the model, drawing inspiration from ancient relaxation methods and incenses.

The three tonal options include muted gray hues as well as brighter purple paneling details, and gray with lilac details. The Purple Haze pack boast different hues based off of the different incense in use throughout the generations. The 60s surrounded free-loving concepts and the 90s spotlighted themes of hedonic fog. Additional details include the custom insoles plastered with co-branding details, the lace tips complete with END.'s branding details, and the accents on the tongue tab informed with debossed methods. The Purple Haze pack hits the market on March 30th.
Trend Themes
1. Incense-inspired Sneaker Designs - The use of incense as inspiration for sneaker designs presents an opportunity for brands to tap into the trend of incorporating unique cultural influences into their products.
2. Collaborative Sneaker Collections - Collaborations between brands and retail labels, such as New Balance and END., provide an opportunity for both parties to leverage their unique strengths and create innovative sneaker collections that appeal to a broader audience.
3. Nostalgic Fashion Trends - Drawing inspiration from past eras, like the 60s and 90s, allows brands to tap into the nostalgia trend and create products that resonate with consumers seeking a sense of nostalgia and familiarity.
Industry Implications
1. Footwear - The footwear industry can explore the opportunity to create unique sneaker designs that incorporate cultural influences and resonate with consumers looking for more than just functional footwear.
2. Fashion - The fashion industry can benefit from collaborative efforts between brands and retail labels to create exclusive collections that combine their expertise, resulting in innovative and desirable products.
3. Retail - Collaborative sneaker collections present an opportunity for retailers to differentiate their offerings and attract customers through exclusive partnerships with brands, leading to increased foot traffic and sales.
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