Maison du Chocolat's Pumpkin Chocolate Makes Halloween Upscale
Laura McQuarrie — October 16, 2015 — Lifestyle
References: lamaisonduchocolat & forbes
In preparation for the Halloween season this year, Maison du Chocolat created an elegant pumpkin chocolate. The handmade 'Spooky Chocolate Pumpkins' are made with a blend of both milk and dark chocolate, with a filling of chocolate-covered almonds and Rochers Suisses. To give consumers even more options to enjoy, the pumpkins are also available in nut-free versions.
Although Halloween is often associated with inexpensive candies and poor-quality chocolate for kids, Maison du Chocolat is reshaping this thinking, all the while putting a grown-up spin on indulgent chocolate treats.
The shaping and structure of the pumpkin chocolate is almost reminiscent of a chocolate Easter egg, which shows that there is plenty of inspiration to glean from other seasons when trying to come up for inspiration for a new type of holiday treat.
Although Halloween is often associated with inexpensive candies and poor-quality chocolate for kids, Maison du Chocolat is reshaping this thinking, all the while putting a grown-up spin on indulgent chocolate treats.
The shaping and structure of the pumpkin chocolate is almost reminiscent of a chocolate Easter egg, which shows that there is plenty of inspiration to glean from other seasons when trying to come up for inspiration for a new type of holiday treat.
Trend Themes
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Upscale Halloween Treats — Maison du Chocolat's pumpkin chocolate elevates Halloween indulgences with high-quality ingredients and elegant design.
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Reinventing Holiday Treats — Maison du Chocolat's pumpkin chocolate shows the potential to reimagine traditional holiday treats, drawing inspiration from different seasons.
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Allergen-free Options — Maison du Chocolat's nut-free versions of their pumpkin chocolates tap into the growing demand for allergen-free products.
Industry Implications
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Gourmet Chocolate — The gourmet chocolate industry can explore new opportunities by creating high-end, themed treats for holidays.
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Holiday Confections — The holiday confectionery industry could benefit from reinventing traditional treats to appeal to a more sophisticated audience.
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Allergen-free Food — The allergen-free food industry can foster innovation by providing more options for consumers with dietary restrictions during holidays.
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