Texan designer Rachel Albers conceived Gleem toothpaste's clever brand identity -- a re-design that features vibrant graphics and convenient pump packaging. Synonymous with hand creams and lotions, pump packaging ensures one is using just the right amount of product and not wasting a container's contents.
Mixing artful graphics, recyclable packaging and a convenient pump mechanism, designer Rachel Albers creates toothpaste containers that are both visually striking and convenient. While cosmetics and perfumes are known for their elegant design -- one consumers are proud to display on their vanity -- oral care products are often left simple and clinical in their look and feel.
This toothpaste's packaging is chic enough to place next to a designer perfume or hand lotion and features a handy pump dispenser that reduces product waste.
Toothpaste Pump Packaging
More Stats +/-
Accordion Toothpaste Branding
Rolling Toothpaste Tubes
Adorable Animated Packages
Texting Toothpaste Ads
$100 Luxury Toothpaste Tubes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Gleem Toothpaste's Brand Identity is Vibrant and Convenient
- By: Jana PijakSep 24, 2015