Texan designer Rachel Albers conceived Gleem toothpaste's clever brand identity -- a re-design that features vibrant graphics and convenient pump packaging. Synonymous with hand creams and lotions, pump packaging ensures one is using just the right amount of product and not wasting a container's contents.
Mixing artful graphics, recyclable packaging and a convenient pump mechanism, designer Rachel Albers creates toothpaste containers that are both visually striking and convenient. While cosmetics and perfumes are known for their elegant design -- one consumers are proud to display on their vanity -- oral care products are often left simple and clinical in their look and feel.
This toothpaste's packaging is chic enough to place next to a designer perfume or hand lotion and features a handy pump dispenser that reduces product waste.
Key Themes Behind This Trend
- Vibrant Toothpaste Packaging
- Opportunity to create toothpaste packaging that is visually appealing, like designer perfumes or hand lotions.
- Convenient Pump Mechanism
- Chance to incorporate a pump dispenser into toothpaste packaging to reduce product waste.
- Artful Graphics in Oral Care
- Potential to introduce artistic graphics into the traditionally plain and clinical design of oral care products.
Where This Applies
- Cosmetics
- Cosmetics industry could adopt pump packaging for various products, enhancing convenience for consumers.
- Packaging
- Packaging industry can explore the use of artful graphics and pump mechanisms in oral care products to differentiate their offerings.
- Consumer Goods
- Companies in the consumer goods sector can leverage vibrant toothpaste packaging to attract customers and enhance brand identity.
