PUMA draws in the help of style connoisseur Michael Camargo, also recognized as Upscale Vandal to help in creating the new 'PUMA Motorsport' offerings. It aims to tell a visual dialogue of motorsport by finding the perfect merge of modern racing culture meeting streetwear.
The sportswear label has a strong racing history and recognizes that it has a following that is knowledgable when it comes to streetwear culture, thus transpiring the goal to merge both concepts. Carmago explains, "there’s nothing more aspirational than driving around your city in a luxury car and a new outfit. Everyone can relate to that feeling and that’s what I wanted to express." The new capsule features accessories and apparel, featuring fanny packs, jackets, sports bras, anoraks, and more.
Street-Ready Motorsport Apparel
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Stylish Motorsport Sneakers
Media-Inspired Chunky Sneakers
Major Esports Brand Partnerships
Artist-Designed Floral Sneakers
Retro Phone-Inspired Sneakers