Formula One drivers take the place of their cars in the PUMA Mercedes AMG Petronas ad campaign. Cleverly illustrating the recent collaboration between these two organizations, the campaign shows just how stylish race car drivers will now be, even rivalling the look of their drool-worthy rides. Paired with the statement, "Racing will never look the same," the images usher in a new exciting look.
The PUMA Mercedes AMG Petronas ad campaign was appropriately created by PUMA Internal Creative Agency. Starring racing legends Michael Schumacher and Nico Rosberg as they channel their best inner Lemuel Gulliver, the ad campaign was playfully photographed by David Stuart and Mark Teo with retouching by Scott Dorman.
Jason Woz art directed the PUMA Mercedes AMG Petronas ad campaign.
Why This Trend Is Growing
- Fashionable Formula One
- Disruptive innovation opportunity: Creating fashion collaborations and campaigns that bring a stylish and fashionable image to the world of Formula One.
- Driver-centric Advertising
- Disruptive innovation opportunity: Developing creative advertising campaigns that highlight the personalities and style of race car drivers, rather than solely focusing on the cars.
- Creative Sports Partnerships
- Disruptive innovation opportunity: Collaborating with athletes and sports organizations to create unique and visually appealing ad campaigns that capture the attention of consumers.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Partnering with sports brands and athletes to create fashion-forward apparel and accessories for both sports and everyday wear.
- Automotive
- Disruptive innovation opportunity: Incorporating elements of fashion and style into the design and marketing of race cars, creating a more visually appealing and stylish racing experience.
- Advertising
- Disruptive innovation opportunity: Reinventing traditional advertising strategies by shifting the focus from product features to capturing the personalities and lifestyles of athletes and sports personalities.
