NemeN works on a PUMA collaboration that is designed with an eclectic inspiration. The brands turn their attention to motorsport and militaristic design for the season. The Italian fashion label nods to Formula 1 and military apparel, blending together the influences results in functional design.
The capsule is made up of apparel and footwear designs with a spotlight on the Centaur Mid Disc made from neoprene in all black. It also has a Disc lacing system and a branding detail on the tongue informed by a holographic label. This is accompanied by matching top and pants that are designed with racing aesthetics in mind. It is complete with a series of graphic tees, sweaters, and hoodies.
Image Credit: PUMA
What Makes This Trend Stand Out
- Militaristic Motorsport Fashion
- Opportunity for fashion brands to incorporate motorsport and military design elements to create functional fashion items.
- Capsule Collections
- Opportunity for brands to release limited edition, highly curated collections to drive interest and sales.
- Innovative Design Techniques
- Opportunity for designers to explore new materials and manufacturing techniques to create unique and usable apparel and footwear designs.
Sectors Adopting This
- Fashion Industry
- Fashion brands can incorporate motorsport and military design elements into their collections.
- Sportswear Industry
- Designers can explore innovative design techniques to create functional athletic apparel and footwear.
- Marketing and Advertising Industry
- Brands can create highly curated, limited edition capsule collections to drive interest and sales.
