As the digital revolution is strongly impacting the industry, publication businesses have no other choice but to hybridize to avoid bankruptcy. However, the power of convergence significantly pumps the brand with value and builds an entire culture around it. 'Bouquet' is a Los Angeles-based publication business that did just that.
Along with its bi-annual print issue that puts significant emphasis on "portraits of people, time and place," the label also launches its own apparel line. Each issue is a tribute to a group of artists from a specific city and is accompanied by a selection of specialty items that are directly related to that issue.
The first publication by Bouquet is about LA. The print boasts photographs of model Taylor LaShae and illustrations by Langley Fox. The additional items are a 12 oz. drinking glass, a Jim Krantz tee and two photographic postcards.
Photo Credits: Daniel Regan, Rick Rodney
Hybridized Publication Businesses
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