As the digital revolution is strongly impacting the industry, publication businesses have no other choice but to hybridize to avoid bankruptcy. However, the power of convergence significantly pumps the brand with value and builds an entire culture around it. 'Bouquet' is a Los Angeles-based publication business that did just that.
Along with its bi-annual print issue that puts significant emphasis on "portraits of people, time and place," the label also launches its own apparel line. Each issue is a tribute to a group of artists from a specific city and is accompanied by a selection of specialty items that are directly related to that issue.
The first publication by Bouquet is about LA. The print boasts photographs of model Taylor LaShae and illustrations by Langley Fox. The additional items are a 12 oz. drinking glass, a Jim Krantz tee and two photographic postcards.
Photo Credits: Daniel Regan, Rick Rodney
What Makes This Trend Stand Out
- Hybridization of Publication Businesses
- Publication businesses are embracing hybrid models by integrating other industries and product lines to ensure their survival and success in the digital age.
- Convergence as Brand Value
- The power of convergence is being harnessed by publication businesses to create a strong brand identity and cultivate a vibrant culture around their products and services.
- Artistic and Locally-focused Publications
- Publications like Bouquet are focusing on highlighting the work of artists from specific cities, creating a sense of community and capturing the essence of local culture.
Sectors Adopting This
- Publishing Industry
- The publishing industry can explore the integration of other industries, such as fashion, to diversify and enhance their value proposition in the digital era.
- Fashion Industry
- Fashion brands can collaborate with publications to create unique apparel lines that align with the brand identity and narrative of the publication, opening up new revenue streams.
- Art and Photography Industry
- Art and photography industries can find opportunities in partnering with publications to showcase and promote the work of local artists, reaching a wider audience and boosting their exposure.
