Jordan Brand Updates the Air Jordan 36 in a Psychic Energy Colorway
Jordan Brand introduces the new Psychic Energy colorway detailing the Air Jordan 36 sneaker model. The shoe has been a foundational piece for collaborative projects alongside names such as Jayson Tatum and Lika Doncic. This time around, the basketball sneaker is constructed using a white Jacquard Leno weave as the upper, providing a touch of breathability and function.
It is then lined with a TPU ribbon as well with a minimal reptile texture that makes its way on the tongue and ankle collar in a black hue for a touch of contrast. It has a dramatically large tongue tab that rolls onto the laces marked with the Jumpman logo in a stark bright red. Ribbon foam materials round out the shoe at the white midsole holding a Zoom Air Strobel unit on top of a translucent icy outsole.
Image Credit: Nike
It is then lined with a TPU ribbon as well with a minimal reptile texture that makes its way on the tongue and ankle collar in a black hue for a touch of contrast. It has a dramatically large tongue tab that rolls onto the laces marked with the Jumpman logo in a stark bright red. Ribbon foam materials round out the shoe at the white midsole holding a Zoom Air Strobel unit on top of a translucent icy outsole.
Image Credit: Nike
Trend Themes
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Minimal Tonal Sneaker Design — Designing minimalist sneakers with a tonal colorway is a disruption in the sneaker industry that can appeal to those seeking a sleek, understated look.
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Collaborative Sneaker Collections — Partnering with athletes and celebrities to create collaborative sneaker collections presents opportunities for disruptive innovation in the fashion and sports industries.
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Functionality in Sneaker Design — Emphasizing functionality in sneaker design, such as breathability and comfort, is a trend that allows for disruptive innovation in the athletic footwear industry.
Industry Implications
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Fashion — Minimalist tonal sneaker design can disrupt the fashion industry by offering sleek, understated shoe options.
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Sports — Collaborative sneaker collections can disrupt the sports industry by merging athletic performance with fashion and pop culture.
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Athletic Footwear — Innovating the functionality of athletic footwear, such as breathability and comfort, disrupts the athletic footwear industry and appeals to consumers seeking performance-enhancing features.
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