What is the trend of functional beverage?

Creating functional prune juice beverages with added health benefits.

What is the trend of youthful demographic?

Developing marketing strategies to appeal to a younger generation for prune juice consumption.

What is the trend of diversifying product range?

Exploring new flavors and beverage blends using prune juice as a base ingredient.

What are the implications for the beverage industry?

Opportunity for beverage companies to tap into the growing functional beverage market by offering prune juice products.

What are the implications for the marketing industry?

Potential for marketing agencies to help brands target and connect with a younger demographic interested in healthier drink options.

What are the implications for the food and hospitality industry?

Restaurants and bars can innovate by incorporating prune juice into cocktails and non-alcoholic beverage recipes.

Youthful Prune Juices : prune juice

Youthful Prune Juices

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James White's Prune Juice Appeals to a Younger Generation

Laura McQuarrie — March 17, 2020 — Lifestyle

References: jameswhite & fabnews.live

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The newest addition to James White's range of Classic juices is prune juice, which will help to introduce the fiber-rich drink to a younger demographic. While many consumers are already supporting themselves with functional beverages that have digestive benefits, prune juice is known for being a favorite remedy for older adults.

The product is made with Ente plums that are grown in Chile, dried and then rehydrated with water to create a juice. While the prune juice can be consumed on its own, it can also be used as the base for a variety of cocktails and non-alcoholic beverage blends.

The all-new prune juice joins other products in James White's Classic range like carrot juice and apple juice.

Image Credit: James White

Trend Themes

Functional Beverage — Creating functional prune juice beverages with added health benefits.
Youthful Demographic — Developing marketing strategies to appeal to a younger generation for prune juice consumption.
Diversifying Product Range — Exploring new flavors and beverage blends using prune juice as a base ingredient.

Industry Implications

Beverage — Opportunity for beverage companies to tap into the growing functional beverage market by offering prune juice products.
Marketing — Potential for marketing agencies to help brands target and connect with a younger demographic interested in healthier drink options.
Food and Hospitality — Restaurants and bars can innovate by incorporating prune juice into cocktails and non-alcoholic beverage recipes.

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