The newest addition to James White's range of Classic juices is prune juice, which will help to introduce the fiber-rich drink to a younger demographic. While many consumers are already supporting themselves with functional beverages that have digestive benefits, prune juice is known for being a favorite remedy for older adults.
The product is made with Ente plums that are grown in Chile, dried and then rehydrated with water to create a juice. While the prune juice can be consumed on its own, it can also be used as the base for a variety of cocktails and non-alcoholic beverage blends.
The all-new prune juice joins other products in James White's Classic range like carrot juice and apple juice.
Image Credit: James White
Why This Trend Is Growing
- Functional Beverage
- Creating functional prune juice beverages with added health benefits.
- Youthful Demographic
- Developing marketing strategies to appeal to a younger generation for prune juice consumption.
- Diversifying Product Range
- Exploring new flavors and beverage blends using prune juice as a base ingredient.
Industries Being Reshaped
- Beverage
- Opportunity for beverage companies to tap into the growing functional beverage market by offering prune juice products.
- Marketing
- Potential for marketing agencies to help brands target and connect with a younger demographic interested in healthier drink options.
- Food and Hospitality
- Restaurants and bars can innovate by incorporating prune juice into cocktails and non-alcoholic beverage recipes.
