Face Forward Aesthetics is expanding its facial services by adding five DiamondGlow devices across its multi-location practice, supporting a more comprehensive approach to aesthetic treatment. Rather than addressing facial structure and volume primarily through injectables, the practice incorporates skin quality into individualized plans alongside laser and rejuvenation services. Licensed aestheticians will deliver the expanded facial offerings, while nurse practitioners oversee consultations, education, treatment planning, and ongoing care.
The approach allows Face Forward to provide multiple complementary services within the same clinical network and maintain continuity throughout a guest’s treatment journey. For the practice, adding DiamondGlow creates additional roles for licensed aestheticians while broadening the range of services available to existing clients. A more comprehensive treatment menu can also encourage cross-service bookings and repeat visits, helping Face Forward increase customer value as it continues expanding its multi-state footprint.
Image Credit: Face Forward Aesthetics
Key Themes Behind This Trend
- Integrated Skin Platforms
- Aesthetic clinics are combining facials, lasers, injectables, and rejuvenation services into unified care plans, creating openings for platforms that coordinate treatment sequencing, outcomes tracking, and repeat engagement.
- Device-enhanced Facials
- Advanced facial devices such as DiamondGlow are elevating skin-quality treatments beyond traditional spa services, expanding demand for technology-enabled procedures that fit within clinical aesthetics environments.
- Continuity-based Beauty Care
- Personalized treatment journeys are becoming central to aesthetic medicine, with sustained client relationships supporting innovation in consultation tools, care planning, and cross-service retention models.
Where This Applies
- Medical Aesthetics
- The shift toward comprehensive facial care broadens opportunities for clinics to differentiate through bundled services, multidisciplinary teams, and integrated treatment menus.
- Beauty Technology
- Hardware and software providers can benefit from rising interest in connected aesthetic devices that improve skin outcomes while generating measurable data for providers.
- Professional Skin Care
- Licensed aestheticians are gaining larger roles within clinical networks, signaling growth potential for training, certification, and product ecosystems tailored to medical-adjacent facial services.
