Allergan Aesthetics is introducing multimodal aesthetic consultations with AA Signature: SKIN360, a structured assessment approach designed to help providers develop more comprehensive treatment plans. Rather than addressing a single concern, SKIN360 encourages specialists to evaluate the face, neck and décolleté while considering multiple treatment categories. The initial protocol focuses on smoother, more hydrated skin and incorporates SKINVIVE by JUVÉDERM, SkinMedica HA5 Hydra Collagen Hydrator and BOTOX Cosmetic. Provider education and clinical resources support the consultation process, with additional protocols planned through 2027.
The model allows Allergan Aesthetics to connect several products from its portfolio within a broader patient journey while giving providers a framework for personalized recommendations. Comprehensive consultations may also strengthen patient retention and encourage engagement across multiple treatment categories. For aesthetic practices, structured assessments can support longer-term relationships by shifting conversations from individual procedures toward evolving patient goals.
Image Credit: AbbVie
Why This Trend Is Growing
- Multimodal Beauty Planning
- Integrated consultation models create space for personalized regimens that combine injectables, skincare and ongoing assessments into a unified aesthetic journey.
- Portfolio-based Treatment Journeys
- Bundled product ecosystems can deepen patient engagement by linking multiple therapies to evolving goals rather than isolated cosmetic concerns.
- Protocol-led Personalization
- Structured clinical frameworks bring consistency to customized recommendations while giving providers scalable tools for long-term aesthetic care.
Industries Being Reshaped
- Medical Aesthetics
- Comprehensive assessment platforms reshape cosmetic practices by expanding treatment conversations across the face, neck and décolleté.
- Skincare
- Hydration-focused products gain new relevance when positioned within provider-guided plans that bridge daily care and in-office procedures.
- Healthcare Technology
- Digital and educational support systems can enhance consultation workflows by standardizing documentation, recommendations and patient follow-up.
